Insights

Australian plastic surgeons can advertise factual information about their qualifications, services, fees and process, but cannot use testimonials about clinical care, unrealistic before-and-after imagery in cosmetic surgery advertising, claims creating an unreasonable expectation of benefit, or anything that trivialises surgical risk. That permitted list turns out to be almost exactly what a referred patient is […]

In summary AI search tools (ChatGPT, Google AI Overviews, Perplexity, Copilot) increasingly answer legal questions directly, recommending specific law firms rather than just listing websites. These tools pull from structured data, consistent directory listings, and content that clearly demonstrates expertise — not from paid ads or size of law firm. Smaller and niche law firms […]

In summary  GP recruitment has become a genuine marketing problem, not just an HR one — doctors are researching clinics online before they ever apply. An employer brand is built continuously through how your clinic presents itself, not assembled quickly when a vacancy appears. Clear communication about billing model, support structure and culture reduces mismatched […]

In summary  Time scarcity, not lack of belief in marketing, is the biggest barrier for most surgical practices. A small number of recurring, low-effort tasks — done consistently — outperform occasional bursts of intense activity. Batching content creation into short, scheduled sessions removes the need for daily attention. Delegation to a trusted marketing partner for […]