Australian GP practices lose most new patient enquiries at the booking step, not the awareness step – in unanswered phone calls and abandoned online bookings rather than in a shortage of people trying to find them. This matters commercially because fixing the booking step costs nothing in advertising, which is the relevant consideration when Medicare […]
Australian plastic surgeons can advertise factual information about their qualifications, services, fees and process, but cannot use testimonials about clinical care, unrealistic before-and-after imagery in cosmetic surgery advertising, claims creating an unreasonable expectation of benefit, or anything that trivialises surgical risk. That permitted list turns out to be almost exactly what a referred patient is […]
In summary AI search tools (ChatGPT, Google AI Overviews, Perplexity, Copilot) increasingly answer legal questions directly, recommending specific law firms rather than just listing websites. These tools pull from structured data, consistent directory listings, and content that clearly demonstrates expertise — not from paid ads or size of law firm. Smaller and niche law firms […]
In summary GP recruitment has become a genuine marketing problem, not just an HR one — doctors are researching clinics online before they ever apply. An employer brand is built continuously through how your clinic presents itself, not assembled quickly when a vacancy appears. Clear communication about billing model, support structure and culture reduces mismatched […]