Yes, an Australian plastic surgeon can run Google Ads compliantly – but only for a narrower set of things than most practices assume, and the cost is not primarily the click price. The cost is the compliance overhead, the loss of the highest-intent keywords, and the discipline required to keep a landing page factual when […]
Australian plastic surgeons are increasingly found through an AI-generated answer rather than a list of links, which means the objective has shifted from ranking a page to being the source an answer engine cites. Answer engine optimisation (AEO) is the practice of structuring a website and its content so that AI systems such as ChatGPT […]
An Australian plastic surgeon can post a great deal on social media – process, surgical environment, anaesthesia, recovery, myth correction, credentials and peer-facing education – without showing a single result, quoting a single patient, or promoting a single procedure. The content that travels furthest is rarely the content the advertising rules restrict. The surgeons reaching […]
Australian GP practices lose most new patient enquiries at the booking step, not the awareness step – in unanswered phone calls and abandoned online bookings rather than in a shortage of people trying to find them. This matters commercially because fixing the booking step costs nothing in advertising, which is the relevant consideration when Medicare […]