In short AI tools like ChatGPT, Google’s AI Overview, and Claude are becoming a genuine channel patients use to find a GP. AI visibility depends heavily on directory consistency and structured data, not just traditional SEO ranking factors. A medical centre can rank well on Google and still be invisible to AI tools if its […]
In short AI tools like ChatGPT, Google’s AI Overview, and Claude are becoming a genuine referral and research channel, separate from traditional Google search. AI visibility depends heavily on structured data, citation consistency, and directory accuracy, not just conventional SEO ranking factors. A practice can rank well on Google and still be missed entirely by […]
In short Social media should reinforce the credentials of Plastic Surgeons. AHPRA’s Cosmetic Surgery guidelines prohibit outcome claims, testimonials and any content that could encourage an unreasonable expectation of benefit. Content built around a surgeon’s sub-specialty and clinical reasoning builds more durable referral authority than promotional posts. A documented internal approval process is the most […]
In short Social media for general practice works best as a patient trust and retention tool, not a substitute for a well-run recall and booking system. Facebook remains the most useful platform for most GP clinics, with Instagram a secondary option depending on the patient demographic. Content must stay within AHPRA’s National Law advertising guidelines […]