An Australian plastic surgeon can post a great deal on social media – process, surgical environment, anaesthesia, recovery, myth correction, credentials and peer-facing education – without showing a single result, quoting a single patient, or promoting a single procedure. The content that travels furthest is rarely the content the advertising rules restrict. The surgeons reaching […]
Australian GP practices lose most new patient enquiries at the booking step, not the awareness step – in unanswered phone calls and abandoned online bookings rather than in a shortage of people trying to find them. This matters commercially because fixing the booking step costs nothing in advertising, which is the relevant consideration when Medicare […]
In summary Time scarcity, not lack of belief in marketing, is the biggest barrier for most surgical practices. A small number of recurring, low-effort tasks — done consistently — outperform occasional bursts of intense activity. Batching content creation into short, scheduled sessions removes the need for daily attention. Delegation to a trusted marketing partner for […]
Marketing a medical practice in Australia requires strict adherence to AHPRA guidelines to ensure public safety and professional integrity. Avoid using testimonials or reviews in any advertising, as these are prohibited under Section 133 of the National Law. Ensure all clinical claims are evidence-based and do not create unrealistic expectations of recovery or treatment outcomes. […]
You should choose a marketing agency that specialises exclusively in healthcare and demonstrates a proven ability to navigate Australian AHPRA regulations. Prioritise Compliance Ensure they have a deep understanding of Section 133 of the National Law and TGA advertising codes to protect your practice from legal risks. Demand Specific Experience Look for agencies with a […]