Most law firm LinkedIn activity is measured by the wrong thing. A post about a team lunch, an award shortlisting or a partner’s conference photo will reliably outperform a post explaining what happens when a shareholder wants out of a private company – and the first will not produce a single enquiry while the second […]
Yes, an Australian plastic surgeon can run Google Ads compliantly – but only for a narrower set of things than most practices assume, and the cost is not primarily the click price. The cost is the compliance overhead, the loss of the highest-intent keywords, and the discipline required to keep a landing page factual when […]
An Australian plastic surgeon can post a great deal on social media – process, surgical environment, anaesthesia, recovery, myth correction, credentials and peer-facing education – without showing a single result, quoting a single patient, or promoting a single procedure. The content that travels furthest is rarely the content the advertising rules restrict. The surgeons reaching […]
Australian GP practices lose most new patient enquiries at the booking step, not the awareness step – in unanswered phone calls and abandoned online bookings rather than in a shortage of people trying to find them. This matters commercially because fixing the booking step costs nothing in advertising, which is the relevant consideration when Medicare […]
Australian plastic surgeons can advertise factual information about their qualifications, services, fees and process, but cannot use testimonials about clinical care, unrealistic before-and-after imagery in cosmetic surgery advertising, claims creating an unreasonable expectation of benefit, or anything that trivialises surgical risk. That permitted list turns out to be almost exactly what a referred patient is […]
In summary Time scarcity, not lack of belief in marketing, is the biggest barrier for most surgical practices. A small number of recurring, low-effort tasks — done consistently — outperform occasional bursts of intense activity. Batching content creation into short, scheduled sessions removes the need for daily attention. Delegation to a trusted marketing partner for […]
In short AI tools like ChatGPT, Google’s AI Overview, and Claude are becoming a genuine channel patients use to find a GP. AI visibility depends heavily on directory consistency and structured data, not just traditional SEO ranking factors. A medical centre can rank well on Google and still be invisible to AI tools if its […]
In short AI tools like ChatGPT, Google’s AI Overview, and Claude are becoming a genuine referral and research channel, separate from traditional Google search. AI visibility depends heavily on structured data, citation consistency, and directory accuracy, not just conventional SEO ranking factors. A practice can rank well on Google and still be missed entirely by […]
In short Social media for general practice works best as a patient trust and retention tool, not a substitute for a well-run recall and booking system. Facebook remains the most useful platform for most GP clinics, with Instagram a secondary option depending on the patient demographic. Content must stay within AHPRA’s National Law advertising guidelines […]
What “Local SEO” Actually Means for a Specialist Practice It comes down to three things: whether your Google Business Profile accurately reflects your practice and sub-specialties, whether your practice’s name, address and phone number are listed consistently across directories, and whether your website’s content actually matches the specific conditions and procedures patients are searching for. […]