Australian GP practices lose most new patient enquiries at the booking step, not the awareness step – in unanswered phone calls and abandoned online bookings rather than in a shortage of people trying to find them. This matters commercially because fixing the booking step costs nothing in advertising, which is the relevant consideration when Medicare […]
Australian plastic surgeons can advertise factual information about their qualifications, services, fees and process, but cannot use testimonials about clinical care, unrealistic before-and-after imagery in cosmetic surgery advertising, claims creating an unreasonable expectation of benefit, or anything that trivialises surgical risk. That permitted list turns out to be almost exactly what a referred patient is […]
In summary Time scarcity, not lack of belief in marketing, is the biggest barrier for most surgical practices. A small number of recurring, low-effort tasks — done consistently — outperform occasional bursts of intense activity. Batching content creation into short, scheduled sessions removes the need for daily attention. Delegation to a trusted marketing partner for […]
In short Social media should reinforce the credentials of Plastic Surgeons. AHPRA’s Cosmetic Surgery guidelines prohibit outcome claims, testimonials and any content that could encourage an unreasonable expectation of benefit. Content built around a surgeon’s sub-specialty and clinical reasoning builds more durable referral authority than promotional posts. A documented internal approval process is the most […]
In short Social media for general practice works best as a patient trust and retention tool, not a substitute for a well-run recall and booking system. Facebook remains the most useful platform for most GP clinics, with Instagram a secondary option depending on the patient demographic. Content must stay within AHPRA’s National Law advertising guidelines […]