Most law firm LinkedIn activity is measured by the wrong thing. A post about a team lunch, an award shortlisting or a partner’s conference photo will reliably outperform a post explaining what happens when a shareholder wants out of a private company – and the first will not produce a single enquiry while the second […]
Yes, an Australian plastic surgeon can run Google Ads compliantly – but only for a narrower set of things than most practices assume, and the cost is not primarily the click price. The cost is the compliance overhead, the loss of the highest-intent keywords, and the discipline required to keep a landing page factual when […]
Australian plastic surgeons are increasingly found through an AI-generated answer rather than a list of links, which means the objective has shifted from ranking a page to being the source an answer engine cites. Answer engine optimisation (AEO) is the practice of structuring a website and its content so that AI systems such as ChatGPT […]
An Australian plastic surgeon can post a great deal on social media – process, surgical environment, anaesthesia, recovery, myth correction, credentials and peer-facing education – without showing a single result, quoting a single patient, or promoting a single procedure. The content that travels furthest is rarely the content the advertising rules restrict. The surgeons reaching […]