Social Media Marketing

Case Studies

Client Name

Dr Michael Kernohan

Website

drmichaelkernohan.com.au

Social media accounts managed by Luna

Dr Michael Kernohan is a leading plastic surgeon known for his expertise in breast, body, face and skin cancer surgery.

We partnered with Dr Kernohan to grow and strengthen his social media presence across Instagram, Facebook and TikTok. With an initial following of 500 people, we implemented a targeted content strategy designed to showcase his expertise across breast, body and face surgery, while educating and engaging his audience. All the content developed remains with AHRPA guidelines.

Through consistent, high-quality content creation—including monthly video and reel shoots at his practice—we have helped him:

  • Significantly grow his social media following to over 12,000+
  • Achieve multiple high-performing videos with over 200,000 views across platforms
  • Generate a viral video exceeding 800,000 views
  • Drive strong engagement through likes, comments and shares

Our ongoing management ensures his platforms remain active, relevant and engaging, continuing to build his profile as a leading plastic surgeon while connecting with a broader audience.

Client Name

Family Focus Legal

Website

familyfocuslegal.com.au

Social media accounts managed by Luna

Family Focus Legal is a leading law firm serving Sydney’s South West, specialising in Family Law, Estate Planning, Estate Administration, Conveyancing and Property Services for the local community. As a growing practice, they looked to build greater brand authority and reach new audiences beyond referrals.

Our team developed a comprehensive social media strategy, combining organic thought leadership on Facebook, Tiktok and Instagram with a targeted paid social campaign. This focused on educating their ideal clients rather than direct selling.

The Measurable Outcome

  • 75% increase in followers across platforms.
  • Generated over 144K Reel views, with consistently high performance across all video content.
  • Increase in qualified leads from social media to their website.
  • Established the practice as recognised thought leaders in their niche.
  • Increase in engagement levels, including comments, likes and direct messages.

Client Name

Ultrasound Care

Website

ultrasoundcare.com.au

Social media accounts managed by Luna

Ultrasound Care is a large specialised practice with 8 locations, providing world-leading diagnostic imaging and genetic services for women of all ages. We work closely with their team to expand their social media presence across TikTok, Instagram, and Facebook. By regularly going onsite to capture video content for reels, we develop engaging, educational, and patient-focused content that resonates with their audience.

Our ongoing content strategy has helped them:

  • Grow followers across all platforms
  • Boost engagement through high-quality, informative videos
  • Increase awareness of their services and expertise
  • Drive patient bookings

Through continuous content creation and social media management, Ultrasound Care maintains a modern, active online presence that connects with patients and reinforces their reputation as a leading provider of women’s diagnostic services.

Client Name

The Centre for Gastrointestinal Health

Website

centreforgastrointestinalhealth.com.au

Social media accounts managed by Luna

We partnered with The Centre for Gastrointestinal Health to build their social media presence from the ground up. Starting with zero followers, we set up their Instagram, Facebook and YouTube pages, developing a consistent content strategy tailored to their patients and community.

Through regular, high-value content creation, including educational posts, gut health insights, and patient-focused updates, we have helped them:

  • Grow a thriving social media following
  • Drive new enquiries from prospective patients
  • Increase engagement with informative and relevant content

Our ongoing management ensures the pages remain active, up-to-date, and continue to provide value to their audience while reinforcing the centre’s reputation as Australia’s largest network of gastroenterologists.

Client Name

Hunters Hill Medical Practice

Website

hhmp.com.au

Social media accounts managed by Luna

Hunters Hill Medical Practice is a fully accredited, award-winning clinic providing personalised care to patients since 1860. Previously managing their social media internally, the practice entrusted us with managing their Instagram and Facebook presence.

Our goal has been to continue to deliver informative and educational content that is relevant to the local community while maintaining the practice’s established identity as a trusted local voice. Through a consistent, high-quality approach, we have successfully:

  • Increased reach of the posts to people who find them relevant
  • Increased engagement with posts that resonate with their audience
  • Reinforced the practice’s reputation as a trusted, patient-focused clinic

By managing the practice’s social media end-to-end, we ensure Hunters Hill Medical Practice continues to connect meaningfully with the community while expanding the reach of their message.

Client Name

Dr Manju

Website

precisionuppergisurgery.com.au

Social media accounts managed by Luna

Dr Manju, an Upper GI surgeon, wanted to increase exposure for his weight loss surgery, reflux, and hernia services through social media. We partner with his practice to go onsite each month, capturing professional video content that is developed into engaging reels and posts for Facebook, Instagram, LinkedIn, and YouTube.

Through this strategy, we have helped:

  • Grow followers across all platforms
  • Increase engagement with patient-focused, educational content
  • Position Dr Manju as a thought leader and go-to specialist in the industry
  • Boost visibility for his specialised services in the community

By managing his social media end-to-end, we ensure that Dr Manju’s online presence reflects his expertise, builds trust, and reinforces his reputation as a leading authority in Upper GI surgery.

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