Content Marketing

Case Studies

Client Name

The Centre for Gastrointestinal Health

Website

centreforgastrointestinalhealth.com.au
The Centre for Gastrointestinal Health, Australia’s largest network of gastroenterologists, partnered with us to enhance their content marketing strategy and engage patients, GPs, and the wider community.

Our ongoing content marketing services include

  • Monthly e-newsletters: we design the template, write the articles, load the content to the website, test, and dispatch the newsletter to their patient database, ensuring it is engaging, informative, and aligned with the brand
  • Blog development: producing SEO-optimised articles targeting key gastrointestinal conditions and services, driving organic traffic and search visibility
  • Social media content: adapting blog insights and educational material into posts, reels, and infographics for Facebook and Instagram

The results have been significant

  • Improved engagement with patients and healthcare professionals
  • Stronger SEO performance, driving more traffic to the website and supporting lead generation
  • Consistent, high-value content that reinforces the Centre’s authority and thought leadership in gut health

By integrating newsletters, blogs, and social media content into a cohesive strategy, we help the practice educate, connect, and grow its patient base while maintaining a strong, trusted brand presence online.

Client Name

Family Focus Legal

Website

familyfocuslegal.com.au
Family Focus Legal is a leading law firm serving Sydney’s South West, specialising in Family Law, Estate Planning, Estate Administration, Conveyancing and Property Services for the local community.

To strengthen their online presence, visibility, and authority, we partner with them to deliver monthly SEO-optimised blog articles as part of an ongoing content marketing strategy.

Our approach includes

  • Writing SEO-focused blog articles tailored to their practice areas, helping drive organic traffic and improve search engine rankings
  • Repurposing content across the website and social media channels to engage clients and prospects
  • Establishing thought leadership, positioning the firm as a trusted authority in family law and related services
  • Supporting SEO growth, ensuring content aligns with search intent, keywords, and technical SEO best practices

The results

  • Improved visibility in search engines across key practice areas
  • Increased website traffic from targeted audiences
  • Enhanced engagement and authority, building trust with current and prospective clients

Through consistent, high-value content creation, we help Family Focus Legal grow their digital presence, establish thought leadership, and support a results-driven SEO strategy.

Ready to Grow Your Business?

Do you have questions we have not answered here? We would love to speak with you. Book your free consultation. Discuss your specific situation. Explore how strategic marketing can drive your business growth.
©2026 Luna Digital Marketing. All Rights Reserved.